Subscribe Request Info Contact Us Login  
  AJR Media Group   Representation   Development   Consulting   Portfolio   Our Team   Media Kits   Smart News  
 
 


Share |

Holiday Travel Increase
November 16, 2011

Americans more confident they will vacation this year

By Johanna Jainchill

Holiday travel spending will jump 10% this year, according to travel insurance provider Mondial Assistance.

The Access America Vacation Confidence Index, a poll conducted on behalf of Mondial (parent company of Access America), found that nearly six in ten Americans (57%) are confident they will take a holiday trip this year, up from 50% in 2010.

That increase will translate into nearly $6 billion more travel spending, pushing total holiday travel spending to $65.2 billion this year, 10% more than in 2010, the survey found.

Each traveler intends to spend $980 on average, down slightly from $1,040 budgeted last year.

Most holiday travelers (56%) will drive, but more travelers plan to fly this year than they have since 2009. Thirty-four percent plan to travel by airplane this year, up from 26% last year and 27% in 2009.

More Americans planned to book early this year, with 49% intending to book their travel at least two months in advance, up from 42% in 2010.

Men are more likely than women to wait until the last minute to book holiday travel, with 32% saying they plan to book within a month of their departure, compared to 21% of women.

The increase in Americans planning to travel during the holiday brings down the vacation deficit index, a number reached by gauging the proportion of Americans who say a vacation is important to them but aren’t confident about taking one.

This holiday season, the deficit is down to 21% from 32% last year.

“What we’re seeing is that travel continues to be an important investment for Americans, even in unsettled economic times,” said Dan Durazo of Access America.

Source: Terry Ausenbaugh | H&A Media Group, The Nugget, November 16, 2011; Travel Weekly, article written by Johanna Jainchill.

 

 



AJR Media Group · 25132 Oakhurst Drive, Suite 201 · Spring, Texas 77386 · Phone: 713.942.7676 · Fax: 713.942.0277 · Email: Info@AJRMediaGroup.com

Copyright © 2013 AJR Media Group or its Affiliates. All rights reserved.


› Representation  › Development  › Consulting  › Portfolio  › Our Team  › Media Kits
› Subscribe  › Request Info  › Contact Us  › Login
› Terms & Conditions  › Privacy Policy  › Home